A nice story

The first facilities for the production and marketing of the ‘Falck’ corsetry range were founded on the initiative of Ruggero Franciosi and his son, Giancarlo, sibling to both Gian Paolo and Marco. The initial corporate organisation comprised seven employees with a one room area assigned to hand cutting and another one room area assigned to stitching operations, with the production sourced out to wholesale dealer networks.  On the 17/2/1976, Falck S.p.A. was officially incorporated, with headquarters in Modena In July 1977, the Falck S.p.A. headquarters were relocated to the current address in Cognento whereupon in 1985, the management resolved to simultaneous development of some additional, innovative ideas, further to carrying on the traditional family operations. In view of the new policy, the company was thus renamed to Intima Moda S.r.l. and went on to undertake its first important turning point and the new, strongly expanding market requirements involved.  Consistent with their desire for expansion, in 1991 the Franciosi brothers decided on further intensifying their product range via the acquisition of the ‘Verde Veronica’ lingerie brand. The subsequent ideation of the Verdissima brand, provided for definite company positioning within the medium-high market segments.  In 2007 Intimamoda acquires the brand “Margherita Mazzei” and in 2010 it enters in the world of clothing with the  line “You”, an extension of the Verdissima style conception. With a constantly increasing turnover performance ensuing over the years and relative market expansion heralding accurate brand, product and sales channel diversification, Intimamoda S.p.A. is ultimately recognised as one of their specific market sector leaders.